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Google Advertising Tools, 2nd Edition
book

Google Advertising Tools, 2nd Edition

by Harold Davis, David Iwanow
November 2009
Intermediate to advanced
432 pages
11h 18m
English
O'Reilly Media, Inc.
Content preview from Google Advertising Tools, 2nd Edition

Video Units

What content is more compelling then video? And how better to monetize this compelling content on your site than by adding video units from Google’s YouTube, a leader in online video?

To get started, from the AdSense Setup page, click Video unit. You will need to login to your YouTube account (or create an account if you don’t have one already). Next, you’ll be prompted to name and design a video player as shown in Figure 8-52.

Google analyzes the site on which you put a video unit to help determine the content of the unit, but you can give this decision a nudge by adding content keywords, categories, and channels as shown in Figure 8-53.

The first step is to configure the appearance of your player

Figure 8-52. The first step is to configure the appearance of your player

You help Google determine the videos that will play by selecting content-related keywords, categories, and channels

Figure 8-53. You help Google determine the videos that will play by selecting content-related keywords, categories, and channels

After you’ve made your selection, Google generates code for you as shown in Figure 8-54. As with other Google AdSense products, it is your job to copy and paste the code into position on your web pages.

Copy and paste the video unit code into your web pages

Figure 8-54. Copy and paste the video unit code into your web pages

Once the code has been copied and pasted into your web page, the video unit displays ...

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Publisher Resources

ISBN: 9780596805432Errata Page