November 2009
Intermediate to advanced
432 pages
11h 18m
English
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Website Optimizer
Part of the idea of Google Analytics is to take the guesswork and hunches out of website traffic analysis. Instead of your feeling about what visitors will do, you have the actual paths and click numbers. But data in a vacuum isn’t particularly helpful. If your response to all this information is to build new site pages and features based on hunches, then the analysis isn’t as useful as it might be.
The point of the Website Optimizer is to try to determine the benefit of one set of pages as opposed to another objectively rather than by hunch, thus better matching the intelligence provided by Google Analytics.
To run Website Optimizer, you need to be prepared to sort through the data provided by multiple A-B tests of specific pages with specific features to see which performs best. In other words, Website Optimizer provides a testbed for comparing sequences of pairs of pages. In a well-designed test, each pair deviates from one another in only one way. Once you’ve determined the best choice, then you can move on to the next deviation. Obviously, it takes plenty of visitor data to make Website Optimizer statistically significant. Google Website Optimizer advises that for pages that receive less than 1,000 page views, A/B tests will be the most effective for testing variations.
Website Optimizer can be started from a number of places within Google Analytics: from the Reporting tab, from the Opportunities tab within AdWords, or by direct navigation. See Figures 13-24 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.