November 2009
Intermediate to advanced
432 pages
11h 18m
English
Content preview from Google Advertising Tools, 2nd Edition
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Linking Google AdSense to Google Analytics
Google AdSense now allows you to integrate your Google Analytics accounts to provide you with more detailed information about traffic and how users interact with your website. When you link your accounts, you will find a new AdSense menu under the Content section of the lefthand navigation in your Google Analytics, as shown in Figure 8-56.
Figure 8-56. New Google AdSense Content tab is available after linking accounts
You will notice some differences between the reporting within Google AdSense and Google Analytics due to a number of factors, so it is possible to view a AdSense Metrics Differences report to show the actual difference between the two accounts. You can see in Figure 8-57 you can get a very detailed overview of how your AdSense is performing, which Content or Referrers are producing the most revenue.
Figure 8-57. Google Analytics AdSense overview report
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.