November 2009
Intermediate to advanced
432 pages
11h 18m
English
Content preview from Google Advertising Tools, 2nd Edition
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AdSense Programs
Google AdSense provides a number of different programs for monetizing content, each of which works in a somewhat different way, as I’ll discuss in detail later in this chapter. You can deploy each of these different programs by clicking the AdSense Setup tab, which opens the Get Ads page shown in Figure 8-9.
The programs are:
AdSense for Content
AdSense for Search
AdSense for Feeds
AdSense for Domains
Video units
AdSense for Content is by far the most important program, with AdSense for Search a distant second. These two programs are similar in the sense that they are both utilized by website owners with content and traffic. In contrast, each of the other programs involves either specialized content (feeds, video, or mobile content) or a parked domain—so each of the other programs can be thought of as noncore, although they can present good opportunities for making money.
Figure 8-9. The Get Ads page is your gateway to deployment of the various AdSense programs
While the AdSense for Content and AdSense for Search are generally aimed at the same kind of web content, there are differences in the way the programs work. AdSense for Content places ads on your web pages, similar to the ad unit shown in Figure 8-10, and you make money when a site visitor clicks on the ad.
With AdSense for Search, you put a Google search box, like the one shown in Figure 8-11 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.