Google Advertising Tools, 2nd Edition

AdSense Programs

Google AdSense provides a number of different programs for monetizing content, each of which works in a somewhat different way, as I’ll discuss in detail later in this chapter. You can deploy each of these different programs by clicking the AdSense Setup tab, which opens the Get Ads page shown in Figure 8-9.

The programs are:

• AdSense for Content

• AdSense for Search

• AdSense for Feeds

• AdSense for Domains

• Video units

• AdSense for Mobile Content

AdSense for Content is by far the most important program, with AdSense for Search a distant second. These two programs are similar in the sense that they are both utilized by website owners with content and traffic. In contrast, each of the other programs involves either specialized content (feeds, video, or mobile content) or a parked domain—so each of the other programs can be thought of as noncore, although they can present good opportunities for making money.

Figure 8-9. The Get Ads page is your gateway to deployment of the various AdSense programs

While the AdSense for Content and AdSense for Search are generally aimed at the same kind of web content, there are differences in the way the programs work. AdSense for Content places ads on your web pages, similar to the ad unit shown in Figure 8-10, and you make money when a site visitor clicks on the ad.

With AdSense for Search, you put a Google search box, like the one shown in Figure 8-11 ...