November 2009
Intermediate to advanced
432 pages
11h 18m
English
Content preview from Google Advertising Tools, 2nd Edition
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Content Versus Search
Google contextual ads appear on web content as in Figure 7-5 when the owner of the web content site signs up with the AdSense program.
Figure 7-5. Content ads appear on websites that have enrolled in the AdSense program
Note
See Chapter 6 for a discussion of how well (or poorly) contextual relevance software actually works.
These ads also appear on search results pages, as shown in Figure 7-6.
Figure 7-6. Entries marked as sponsored (right) are paid ads, while the longer entries on the left are natural search results
Within the Google AdSense program, ads of the first kind are called content ads, and those of the second kind are search ads.
If a user goes to the Google home page and searches, only Google profits from the ads placed on the search results page. If, however, the search originates from an AdSense search unit, like the one shown in Figure 7-7, the owner of the site hosting the search box shares in any proceeds from the search.
Figure 7-7. When a search box is placed on a content site, ads on the search results page are profitable to the site owner
See Chapter 8 for information about adding a search box to your site, and Chapter 10 for a comparison of content and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.