4.8 Knowledge ManageMent Measures 111
on trade, finance, communication, and marketing. Data mining enables
these companies to determine relationships among internal factors, such
as price, product positioning, or staff skills, and “external” factors, such
as economic indicators, competition, and customer demographics. It en-
ables them to determine the impact on sales, customer satisfaction, and
corporate profits. The goal of KM in this context is to make more effec-
tive and efficient use of available DM techniques.
4.8 KNOWLEDGE MANAGEMENT MEASURES
It is obvious that the qualitative and intangible things, like knowledge, are
difficult to measure. Patents, copyrights, goodwill, research and development
outputs, and so on cannot be valued