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vidual’s knowledge, provide methods to reward it, and hence establish a cul-
ture that recognizes tacit knowledge and encourages employees. The need to
promote the KM concept to employees shouldn’t be taken lightly.
As with various physical resources, the significance of knowledge can
erode over time. Since knowledge can get old quickly, the content in a KM
program should be constantly updated, amended, and, if necessary, deleted.
There is no endpoint to a KM program. Similar to product development and
marketing, KM is a forever-evolving business practice.
Quantity rarely equals quality