January 2018
Intermediate to advanced
480 pages
236h 9m
English
Herron Company is screening three new product ideas: A, B, and C. Resource constraints allow only one of them to be commercialized. The performance criteria and ratings, on a scale of 1 (worst) to 10 (best), are shown in the following table. The Herron managers give equal weights to the performance criteria. Which is the best alternative, as indicated by the preference matrix method?
RATING |
|||
|---|---|---|---|
Performance Criterion |
Product A |
Product B |
Product C |
1. Demand uncertainty and project risk |
3 |
9 |
2 |
2. Similarity to present products |
7 |
8 |
6 |
3. Expected return on investment (ROI) |
10 |
4 |
8 |
4. Compatibility with current manufacturing process |
4 |
7 |
6 |
5. Competitive advantage |
4 |
6 |
5 |
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