January 2018
Intermediate to advanced
480 pages
236h 9m
English
book
Operations Management: Processes and Supply Chains, 12th Edition
by Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman
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Customer Relationship Process
The customer relationship process addresses the interface between the firm and its customers downstream in the supply chain. The purpose of the customer relationship process, which supports customer relationship management (CRM) programs, is to identify, attract, and build relationships with customers and to facilitate the transmission and tracking of orders. Key nested processes include the marketing, order placement, and customer service processes.
Marketing
The marketing process focuses on such issues as determining the customers to target, how to target them, what services or products to offer and how to price them, and how to manage promotional campaigns. In this regard, electronic commerce (e-commerce), which ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.