
Chapter II—Application: Standard Systems Dynamics 65
Tool #7 The “Iceberg” Theory of Change
Application of Changing Systems Dynamics:
The Natural Cycles of Life and Change
A. CONTENT—PROCESS—STRUCTURE
When any system changes, three elements are a reality of life and are present at all times and
in all interpersonal and system interactions.
• Element #1 is the
“content”
of the change—it is obvious and is the one most focused
upon.
However, change is like an iceberg, where 87% of the issues and solutions are below the
surface of the water. They are in elements #2 and #3.
• Element #2 is just below the surface and is the “process” of change.
• Element #3 ...