January 2000
Beginner
400 pages
12h 18m
English
Content preview from The Complete Guide to Systems Thinking and Learning
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154 The Complete Guide to Systems Thinking and Learning
3. Once you have collected the data, how will you use it? Market research is the leverage
between your customers and the rest of your organization. Use the questions below as a
survey to see how well you use market research.
Environmental Scanning System
Customers: Organization:
Customers
and
Value
(STAR
Results)
Market
Research
Product Design/Development
Marketing
Sales
Manufacturing
Shipping/Distribution
Service
Customer-Focused Culture
4. How does market research link to:
a. product development
b. the rest of marketing
c. sales
d. manufacturing
e. shopping/distribution
f. services
g. senior management
h. desired ...
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