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The Complete Guide to Systems Thinking and Learning
book

The Complete Guide to Systems Thinking and Learning

by Stephen G. Haines
January 2000
Beginner content levelBeginner
400 pages
12h 18m
English
HRD Press
Content preview from The Complete Guide to Systems Thinking and Learning
154 The Complete Guide to Systems Thinking and Learning
3. Once you have collected the data, how will you use it? Market research is the leverage
between your customers and the rest of your organization. Use the questions below as a
survey to see how well you use market research.
Environmental Scanning System
Customers: Organization:
Customers
and
Value
(STAR
Results)
Market
Research
Product Design/Development
Marketing
Sales
Manufacturing
Shipping/Distribution
Service
Customer-Focused Culture
4. How does market research link to:
a. product development
b. the rest of marketing
c. sales
d. manufacturing
e. shopping/distribution
f. services
g. senior management
h. desired ...
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Publisher Resources

ISBN: 9780874255713Publisher Support