
IAN LINTON, a graduate of the University of Bristol, is a pro-
fessional writer and marketing consultant, specialising in
business-to-business communications and management
books. He has more than 30 years’ experience in the busi-
ness and has handled a wide range of marketing and
communications programmes for international clients such
as AT&T, Barclays Bank, BP Chemicals, Cisco, Dell, Ernst &
Young, Ford, IBM, KPMG, Office of the Deputy Prime Min-
ister, Shell, Siemens and Vauxhall. He is the author of more
than 20 business books in the fields of marketing and cus-
tomer service and has written a number of case studies for
the Chartered ...