The Secrets of Success in Marketing

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team may be changing in ways that you cannot influence.

Loss of contact could mean loss of control. In that situa-

tion, services can play a key role in maintaining contact and

retaining account control.

In the consumer sector, car manufacturers realised that the

period between new car sales is the most critical element of

customer relations. With customers buying new cars every

two to three years on average, sales control is minimal.

Manufacturers have therefore focused their efforts on build-

ing an effective after-sales operation based on the fact that

parts and service operations generate five ...