November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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How to win friends and influence the influencers 159
Although your customers and prospects may vary in size,
most companies share a common buying cycle. This can help
you determine the nature of your marketing campaign. The
buying cycle typically moves through four key stages:
1 Identify a business need.
2 Research a solution.
3 Design and evaluate different solutions.
4 Purchase.
Decision makers need different types of information at
different stages of the buying cycle. When they are first
investigating a business need, they may not be familiar with
your company or understand how your products and services
meet their nee ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.