November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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PART 4
People matter:
the inside track
to success
It’s people who make marketing work. Whether you’re a
member of the marketing team or the person running the show,
you depend on many people, both inside and outside the mar-
keting department. This section looks at ways to get more from
the people, resources and budgets available to you.
13 Get everyone on board
Your colleagues can be your greatest ambassadors, but only if
they know your products, understand your marketplace and are
aware of your marketing campaigns. Put internal communica ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.