
216 PART 4 People matter: the inside track to success
look at different aspects of the business. How can the com-
pany improve delivery to customers, save money on office
supplies or promote products in a different way? The ideas
can be very simple and probably only a few will be useful.
Nonetheless, this approach encourages people to contribute.
The challenge is to build a culture that encourages
all employees to contribute to innovation. This can be
difficult when employees and managers are focused on day-
to-day pressures or when departments are used to working
in isolation.
A manufacturing company recognised this pro ...