November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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5
Pass the parcel – make it
easier for customers to
contact you
DO YOUR CUSTOMERS HAVE TO find their way through a
maze of different phone numbers to get an answer? Do
they get passed from extension to extension once they’re
through? More importantly, do the people answering the
customer calls have access to all customer records, purchase
history, emails, service requests and complaints? A single
point of contact and an integrated customer record can make
it easier to deal with every customer contact effectively.
Move the call centre on
When you contact a call centre, you know the scenario – the
first call gets answered ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.