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Get everyone on board
TO SUCCEED IN MARKETING, you depend on many other fac-
tors … and many other people. So just who has the biggest
impact on customer satisfaction in your company? Although
the marketing, sales and customer service teams are in the
front line when it comes to dealing with customers, many
other people in your company could be influencing customer
satisfaction. Your colleagues in other departments can be
your greatest ambassadors, but only if they know your prod-
ucts, understand your marketplace and are aware of your
marketing campaigns. Bring them on board and thus add a
free promotional tool to your marketing weapons. ...