November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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Pass the parcel – make it easier for customers to contact you 71
Get a 360-degree view of your customers
Customers can interact with many different departments or
contacts in your company. To build the most effective and
profitable relationship with a customer, it’s essential for
everyone in a company to have access to the full 360-degree
view of customer transactions. Putting all customer details,
purchases, contacts, enquiries and service records on an
intranet can provide the essential information your sales and
marketing teams need.
The 360-degree view tells you how your customers are
contacting you, browsing your website, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.