November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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PART 2
It takes more than a
product to succeed
Great products are critical to the marketing effort, but they will
succeed only if customers understand the product benefits and
the factors that differentiate you from your competitors. This
section explains the role that branding plays and shows how
services can add real value to your product offering. Thought
leadership can strengthen your brand even further and help to
build an understanding and sense of value that overcomes any
price issues.
6 Piggyback on other brands
Some companies have no
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.