November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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4
Put customers on your
product development team
YOUR CUSTOMERS CAN MAKE an important contribution to
your new product programme, either through recommen-
dations on direction, features and performance, or through
evaluation. Either way, their contribution can ensure that
your new products meet real market needs. Involving cus-
tomers in new product development can result in more
targeted products with a greater chance of success, while
at the same time strengthening relationships and creating
mutual benefits. Customers can also make an indirect con-
tribution when they use an online build-to-order syste
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.