The Secrets of Success in Marketing

14

Expand your team

without hiring

NO MATTER HOW GREAT a team you have, sometimes you

need skills and resources that are simply not available from

your current people. Short-term marketing programmes such

as exhibitions or events can impose considerable pressure on

the existing team, distracting them from their main priorities,

and sometimes leading to demoralisation and poor results.

One solution would be retraining, but that takes time

and deadlines are often be tight. You could also consider

recruiting full-time staff with specialist skills to manage

projects such as roadshows or website development.

But, i