Skip to Content
The Secrets of Success in Marketing
book

The Secrets of Success in Marketing

by Ian Linton
November 2010
Beginner
280 pages
6h 49m
English
Prentice Hall Business
Content preview from The Secrets of Success in Marketing
Expand your team without hiring 231
large-scale e-commerce site that required frequent updating
during the peak sales period. The pressure on the external
supplier and the problems of liaison had led to some seri-
ous problems in previous years, so the company decided
to manage the website internally during the crucial period.
Through resourcing, they were able to draw on the services
of a specialist who maintained an up-to-date dynamic web
presence that ensured the company was able to operate an
efficient ordering process in line with customer demand and
stock availability.
Consider using marketing consultants
While resourcing staff
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Secrets of Word-of-Mouth Marketing, 2nd Edition

The Secrets of Word-of-Mouth Marketing, 2nd Edition

George SILVERMAN
Influencer Marketing For Dummies

Influencer Marketing For Dummies

Kristy Sammis, Cat Lincoln, Stefania Pomponi, Jenny Ng, Edita Gassmann Rodriguez, Judy Zhou

Publisher Resources

ISBN: 9780273742449