November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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A lifetime together – the true value of long-term customer relationships 29
Customers may buy products and services
via a number of different channels, and
they may have several accounts. Disparate
customer databases also make it difficult
to construct a consolidated view of each customer. Without
a complete view of the customer and an understanding of
which customers are profitable and why, it’s impossible to
determine which types of customers you should acquire and
which ones you should seek to retain. The key to improved
customer acquisition and retention is gathering and analys-
ing all your customer data in order to understand ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.