November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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240 PART 4 People matter: the inside track to success
provide you with a ready-made infrastructure for providing a
local service to your customers. This approach has a number
of potential benefits:
Partners’ local knowledge and contacts can help you
establish your own network.
You can use existing branches to distribute your products.
You have the opportunity to work on a network basis,
whereby the partners operate in geographically separate
territories but cooperate and share facilities so that each
partner can offer its customers a broader service.
A logistics company that wanted to expand its international
presence recognised tha
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.