November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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Index
account control
use of services to maintain
106–9
accounts clerks 212
activity-based pricing 31
advertising
consistency of 182
decline of customer trust in
13
press 191
agencies, integrated see
integrated marketing
all-inclusive services 105
alliance relationships
and resourcing 230
Amazon 9, 37
AMD 86
application guides 122
beta testing 48
blogs 120–1
brand extension 86–92, 93
buying in products from third
parties 91
enhancement of product 87–8
increasing the range 88–9
introducing higher- or lower-
priced versions 88
market segmentation 89–90
niche products 90
own label products 90
product roadmap 94–5
responding to competitive
actions ...
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