
Community service – a problem shared 45
between people with a common interest. Facilities to sup-
port the community could include newsletters, discussion
groups and information. You can also use your online com-
munity facilities to allow members to join an online club and
enjoy privileged services, using the membership database to
offer personalised incentives and promotions.
An online discussion group gives users the ability to post
messages on your site. The messages should represent help-
ful information and may include requests for help or further
information. Some sites set up facilities for
feedback or product review, introducing
an ...