November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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Partnership – more power to your marketing elbow 245
A combination of collaborative development and cooperative
marketing can deliver an impressive return on investment.
It’s essential to agree on a joint creative strategy that
communicates effectively with the target audience and does
not weaken the proposition through compromise. Joint
marketing activities can include:
press releases
information on partners’ own websites
joint website
advertising
product guides
white papers
product launch.
Choose the right partners
When you are planning a collaborative project, it’s vital to
choose the right partners. Your p
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.