November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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52 PART 1 Closer to your customers: the true measure of success
Are your customers considering entry into new markets?
Do you have product development plans that are relevant
to the new market?
It is equally important to understand your customers’ busi-
ness strategies: their corporate direction and key objectives,
and how they aim to succeed. By aligning your product
development objectives with theirs, and showing how your
products or services can help them to achieve their strategic
business objectives, you can ensure that your new products
will be successful.
There are two important approaches to customer-focused
product development: ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.