November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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10
How to win friends and
influence the influencers
DO YOU KNOW WHO REALLY makes the decision to buy your
products, and who influences them? In many cases, it isn’t
just the front-line prospect who warrants your attention and
marketing budget. Purchasing managers consult technical
managers, finance directors and other board executives as
part of their decision-making process. Are you reaching all
the people who matter, and do you know what they think of
you and your competitors?
Communicate at the right level
In business purchasing, more than one person influences the
choice of supplier. A decision-making team could include
a wide range
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.