
118 PART 2 It takes more than a product to succeed
interviews with experts or senior company executives
discussion panels on important topics.
Speak at conferences
Providing quality keynote speakers at a customer event can
help raise your company’s profile and increase awareness.
You can also achieve the same results by getting on discus-
sion panels or conference workshops. If you are participating
in an external event, organisers publish dates for submission
of conference papers so make sure you are aware of those
dates and provide suitable material. Again, focus on provid-
ing useful information. You are there to inform and educate,
to