November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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How many agencies does it take to change a prospect’s mind? 189
Reduce your marketing costs
Integrated marketing can also save money. Apart from the
reduction in administrative costs, consolidating all expendi-
ture in a single agency should mean greater value for money.
Key savings might include:
better media rates through centralised buying
rationalisation of product literature
elimination of duplication in areas such as photography
reduction in hidden internal administration costs
competitive centralised buying across all marketing
activities.
The benefits of centralised media buying through media
independents and full servi
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.