November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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Piggyback on other brands 93
competitive products improve, the successful brand may begin
to lose market share and may not recover. It’s worth consider-
ing a brand extension if market conditions are favourable, as
long as the new launch does not distract from your core brand
activities. Introducing similar products can increase the like-
lihood of customer acceptance. However, the risk of bringing
out a new product is that it could take sales from existing
products in the range and may confuse customers.
If an existing brand is not performing well in the market
or has quality problems, a new brand is unlikely to be well
received. F
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.