November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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258 PART 4 People matter: the inside track to success
downloads, numbers of website visitors,
campaign responses or event attendance
levels. However, the most effective types
of marketing measurement focus on the
business outcomes of your campaigns and
programmes, such as share of market, rate
of customer acquisition, average order value, rate of new
product and service adoptions, growth in customer buying
frequency, volume and share of business, customer loyalty
levels, and rate of growth compared to competition.
In the example of the computer company services programme
above, the campaign ticked all those boxes. ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.