November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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170 PART 3 Don’t keep it secret: get the story across
sound company structure
serving growing markets
sound financial controls
strong investment record
share price performance
stable customer base
broadly-based product portfolio
record of profitability
low cost base.
Sound company structure
Your company structure can help to reassure customers that
your company will remain a reliable supplier. Customers
need to know that you have the resources to finance work
in progress, and that you have access to funds for research
and investment for growth. In this example, the backing of a
major group provides the right credentials.
Example: ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.