November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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9
Risky business – pricing in
challenging times
HOW DO YOU SET PRICES in challenging economic condi-
tions? Competing on price alone to maintain market share
may be risky. It’s therefore important to retain a balance and
continue concentrating on performance and quality factors
that differentiate your business. By identifying the pricing
factors that are important to customers, you can use that
knowledge to win and retain business.
Pricing in a downturn
Challenging economic conditions mean consumer and busi-
ness spending habits are changing. It’s essential to recognise
the trends and respond with changes to products, serv-
ices ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.