
IF YOU WANT TO KNOW the secrets of success in market-
ing, you first need to know what success means. For some
people, success means making it to the top – maybe getting
promotion to marketing director, or taking on a key market-
ing role with a famous brand. Other people measure their
success by winning marketing awards or seeing their brand
achieve market leadership.
Everyone working in marketing has their own view of suc-
cess. It’s a great career, and it can be well paid. Marketing
is exciting and it can make a difference to your company’s
overall success. Within the broad category of marketing,
your career can go in many ...