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The Secrets of Success in Marketing
book

The Secrets of Success in Marketing

by Ian Linton
November 2010
Beginner
280 pages
6h 49m
English
Prentice Hall Business
Content preview from The Secrets of Success in Marketing
IF YOU WANT TO KNOW the secrets of success in market-
ing, you first need to know what success means. For some
people, success means making it to the top – maybe getting
promotion to marketing director, or taking on a key market-
ing role with a famous brand. Other people measure their
success by winning marketing awards or seeing their brand
achieve market leadership.
Everyone working in marketing has their own view of suc-
cess. It’s a great career, and it can be well paid. Marketing
is exciting and it can make a difference to your company’s
overall success. Within the broad category of marketing,
your career can go in many ...
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Publisher Resources

ISBN: 9780273742449