
112 PART 2 It takes more than a product to succeed
If you decide to offer your customers finance, it’s important
to choose the right finance partner. The supplier should
have a good working knowledge of your market sector and
the potential benefits of the products you offer so that it can
tailor financial advice in a relevant way.
Services build relationships
Services can help to strengthen relationships with your cus-
tomers, as well as providing incremental income and adding
value to your products. Quality services also enhance your
brand values. For many companies it can make or break their
reputation, as one automotive manufacturer ...