
66 PART 1 Closer to your customers: the true measure of success
decided well in advance, making it difficult to respond
quickly to unexpected events. On the one hand, allocating
contact centre staff conservatively can lead to poor service
when traffic spikes. As queue times rise, customers become
frustrated, and companies experience high levels of aban-
doned calls. On the other hand, over-scheduling the number
of staff raises costs.
Another challenge is to match different contact centre
tasks to individual staff capabilities. Some customer contact
staff are expert at handling inbound calls, while others are
equally comforta