November 2010
Beginner
280 pages
6h 49m
English
Content preview from The Secrets of Success in Marketing
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Index 265
one-to-one marketing 5–18
benefits 6
collecting and using
information on customers
6, 7–8
and customer loyalty 5, 6
gaining insight from every
customer contact 14–16
helping customers to help
themselves 12–14
interactive facilities on
websites 12
personalised information
services 13
and personalised welcome
pages 5, 8–12
and smartcards 14–17, 18
using of data to improve
marketing precision
16–18
operational efficiency
and integrated marketing
187–8
order handling process 30
outsourcing 100
own label products 90
partnerships 233, 235–52, 255
benefits 235–6, 252
building up of effective
structure 241–2
and business ecosystems ...
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