
Put customers on your product development team 57
Help customers make the right selection
Customers may need help in assessing the different features
and options available. You can build in menus that provide
detailed information on each feature as well as comparisons
between different features. This can help to simplify the
buying process, improve customer confidence and ensure a
sale. You can go a step further and show a list of alternative
products based on price range, performance application or
other criteria. It is also possible to create feature comparison
charts that summarise the functions that different models
are best suited ...