June 2013
Beginner to intermediate
905 pages
13h 15m
English
Your bottom line is everything in a negotiation. However, most people don’t know how to accurately determine their bottom line and, most importantly, how to leverage it to their advantage.
Truth 8: Develop your reservation price
Truth 9: It’s alive! Constantly improve your BATNA
Truth 10: Don’t reveal your BATNA
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