June 2013
Beginner to intermediate
905 pages
13h 15m
English
Companies thrive or fail on the power of the next Big Idea. While we think we may have a clue about what is likely to be the next sensation for our market, the chances are that we’ll be either surprised or disappointed with each new venture. It’s rare that our vision unfolds precisely as we expect it will.
It’s rare that our vision unfolds precisely as we expect it will.
From your people’s perspective, a lot of time, talent, passion, and ego are burned as fuel in the service of the Big Idea. Each idea is exposed to scrutiny, acceptance, or rejection. Some of those ideas are perfectly sound, with every chance of success except one: The timing is wrong. Other ideas are thunderously dunderheaded notions that ...
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