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The Truth About Better Decision-Making (Collection), 2/e
book

The Truth About Better Decision-Making (Collection), 2/e

by Robert E. Gunther, William S. Kane, Leigh Thompson, Martha I. Finney
June 2013
Beginner to intermediate
905 pages
13h 15m
English
Pearson
Content preview from The Truth About Better Decision-Making (Collection), 2/e

Truth 56. Open questions ignite inspiring answers

In his 1996 book Only the Paranoid Survive, Intel CEO and cofounder Andy Grove told the story of how in the 1980s, he posed the following question to his partner Gordon Moore, “If we got kicked out and the board brought in a new CEO, what would he do?” Moore’s answer was quick and decisive: The hypothetical CEO would get the company out of the memory chip business. So Grove proposed that they “fire” themselves, return as their own replacements, and do just what the new CEO would do. So they did, transforming Intel into a microprocessor maker. And that’s why today most of us have “Intel inside” on our computers.

Good questions help us do our jobs better. Journalism students are trained to write ...

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Publisher Resources

ISBN: 9780133445770