The Truth About Better Decision-Making (Collection), 2/e

Truth 49. Innovation begins with y-e-s

Leaders have long been in the habit of assigning the responsibility for being creative to the people whose job it is to deliver something new. So it’s natural to assume that the most important whizbang, breakthrough ideas come from research and development departments, business development, or even customer service. However, as management experts are becoming increasingly fluent in all the benefits of engaged employees, they’re discovering that breakthrough creativity comes not so much from people who own the job of delivering new ideas as it does from people who feel great about the job they own—regardless of its core function.

According to a survey conducted by the Gallup Management Journal, 59 percent ...