Book description
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials.
Table of contents
- Cover
- Title Page
- Dedication
- Contents
- Introduction Logos. Brands. What’s the Difference?
- Imagery
- Color
- Dimension
- Contrast
- Shape
- Symbols
- Typography
- Writing
- Story
- Order
- Variation
- Personalization
- Psychology
- Process
- Production
- Digital Identity
- Trends
- Shortcuts
- Social Media
- Multiples
- Intellectual Property
- Documentation
- Evolution
- Competition
- Originality
- Wit
- Idealism
- Authenticity
- Commitment
- Strategy
- Research
- Touchpoints
- Inspiration
- Simplicity
- Contributors Index
- Acknowledgments
- About People Design
- Copyright Page
Product information
- Title: Brand Identity Essentials
- Author(s):
- Release date: October 2010
- Publisher(s): Rockport Publishers
- ISBN: 9781610580687
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