October 2010
Beginner
208 pages
4h 56m
English
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75 The Human Element
Some of today’s most successful brands capitalize on human emotion. The organizations behind these brands focus not only on achieving business goals but also on meeting human needs.
Competitors might be able to mimic Nike or Apple aesthetically, but what makes these companies true originals isn’t the fact that they have beautiful graphic identities and execute them as part of disciplined programs. In both cases, these companies also have built brands that dial into primary human needs. Original thinking developed a brand identity for each company that goes well beyond the products they make.
Originality inspires designers. We like to think that it inspires companies, too.
1. FujiyaWinkScott Thares, Richard Boynton
2. Levi’s ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.