October 2010
Beginner
208 pages
4h 56m
English
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66 Brand Bibles
When some people think “bible,” they think rulebook. Others think of it as a book of inspiration. Most people who read it tend to find a little of both.
Imagine these two modes—rules and inspiration—separated into two different books. That’s what most organizations do when they want to document their brand. Brand guidelines contain the dos and don’ts of a brand. Brand bibles capture its spirit and promise.
Brand bibles trace their roots back to the elaborate annual reports companies began producing in the 1970s. At that time, well-known designers helped companies seize an opportunity presented by their SEC-mandated annual financial reports. If done well, these documents could communicate something to stockholders beyond earnings. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.