October 2010
Beginner
208 pages
4h 56m
English
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41 Prototyping
Creating an identity program starts with understanding its context: Where does the identity need to manifest itself? Who is using it, and why? Context determines media options, and the combination of media constraints, business objectives, and program elements provide valuable input for prototyping.
The program is the rubber-meets-the-road moment when the theories are tested out. Prototyping plays a key role in the program development process. The program may undergo more iterative phases than the logo. Visualizing potential solutions can be a very useful way to evaluate the effectiveness of individual ideas. The goal is to fail fast and learn through testing and evaluation.
Courtesy: People Design
Generating a lot of options ...
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