SYMBOLS16 Cultural Symbols

We live in a world of complex symbology, where symbols with deep cultural roots are modified, editorialized, and juxtaposed to create ever-new meaning. Graphic designers often serve as interpreters (or reinterpreters) of cultural symbols through graphic identities.

From the flags of nations to religious icons to the classical elements (earth, water, air, fire, and ether) of ancient philosophies, symbols communicate big ideas in small packages. Designers inherently recognize the power of symbols. As the world gets smaller and more interconnected, we need to be increasingly mindful of where that power comes from.

It’s impossible to divorce symbols from cultures. That’s why the same organization is known as the Red Cross ...

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